Digital Marketing Specialist (Social Media)

About the role

We are looking for a Digital Marketing Specialist to lead and expand our social media presence for an education and training institution in Sialkot. The role focuses on creating engaging content, managing platforms and generating admission leads.

Key responsibilities

• Plan, create and schedule posts across Facebook, Instagram and WhatsApp.
• Write captions and produce basic designs using Canva.
• Monitor and respond to messages and comments in a timely manner.
• Generate admission inquiries and leads through targeted marketing activities.
• Maintain a content calendar and ensure consistent brand voice.

Required profile

• Minimum 2 years of experience in digital/social media marketing.
• Ability to work on‑site in Sialkot during morning shift.
• Strong organizational skills for content planning and scheduling.

Required skills

• Social media management on Facebook, Instagram and WhatsApp.
• Content planning and post scheduling.
• Basic Canva design for posts and reels.

What we offer

• Monthly salary between 20,000 and 30,000 PKR.
• Opportunity to work in an educational environment.
• Professional communication and growth.