Digital Marketing & Web Manager

About the role

The Vintage Home, a locally owned restaurant and bakery, is looking for a Digital Marketing & Web Manager to lead its online presence. Based on‑site in Saidu Sharif, this full‑time position will shape digital strategies that attract new customers and boost foot traffic.

Key responsibilities

• Plan, execute, and optimise paid and organic digital campaigns across social media platforms.
• Develop and maintain content calendars, creating engaging posts that reflect the brand’s story.
• Monitor and analyse website and campaign performance using web analytics tools.
• Generate and manage lead‑generation initiatives that convert online interest into restaurant visits or orders.
• Collaborate with operations and creative teams to ensure consistent messaging.
• Stay updated on food‑service marketing trends and recommend innovative tactics.

Required profile

• Strong background in digital marketing with hands‑on experience planning integrated campaigns.
• Proficiency in social media marketing, community management, and paid social advertising.
• Experience in lead generation for consumer‑facing brands, preferably in hospitality.
• Ability to interpret analytics data and translate insights into actionable improvements.
• Excellent written and verbal communication skills.
• Organised, able to juggle multiple campaigns and deadlines.

Required skills

• Social Media Marketing
• Lead Generation
• Web Analytics