Digital Performance and Marketing Campaigns Coordinator

About the role

InforMityx AI supports startups, SMEs, enterprises and digital agencies in building, modernizing, automating, marketing and scaling digital businesses, combining AI, product engineering, data, cloud and digital growth expertise. It is hiring a full-time, on-site Digital Performance and Marketing Campaigns Coordinator in Lahore, who plans, executes and optimizes digital marketing campaigns across multiple channels to drive performance and growth.

Key responsibilities

• Coordinate campaign calendars and set up and track campaigns
• Monitor KPIs and performance metrics
• Prepare regular reports and insights for internal stakeholders
• Collaborate with marketing, content, design and product teams so campaigns align with business objectives and brand guidelines
• Manage timelines and support continuous improvement through testing, analysis and documentation of campaign outcomes

Required profile

• Bachelor's degree in Marketing, Business, Communications or a related field, or equivalent practical experience
• Experience in performance marketing, growth marketing or campaign coordination within tech, SaaS or digital services is an advantage
• Strong organizational skills, attention to detail and ability to work in a fast-paced, collaborative setting

Required skills

• Campaign management and project management skills
• Communication and writing skills
• Ability to interpret data, track KPIs and use performance insights to improve campaigns
• Knowledge of digital marketing platforms and tools such as Google Ads, Meta Ads, analytics tools and marketing automation is highly beneficial