Digital & Social Media Marketing Intern
PiRails · Lahore
Job description
About the role
An energetic and strategic Digital & Social Media Marketing intern is sought to amplify the online presence of proprietary IT products and client solutions. The intern helps design, run and monitor integrated digital campaigns for audiences ranging from hyper-local segments to global tech consumers, working closely with product, design and content teams to turn technical features into compelling brand stories.
Key responsibilities
- Assist in planning and running digital campaigns across social media, email, search and display channels.
- Create and schedule daily content on LinkedIn, Twitter/X, Facebook, Instagram and YouTube.
- Adapt messaging for hyper-local campaigns (geo-targeted ads, community engagement, local partnerships) and global growth initiatives.
- Draft copy for social posts, ad graphics, landing pages, email newsletters and short-form video scripts (Reels, Shorts, TikTok).
- Support paid media campaigns (Google Ads, Meta Ads, LinkedIn Ads), including audience targeting, A/B testing and budget tracking.
- Track metrics such as reach, engagement, CTR and conversion rates, and recommend improvements.
- Monitor industry trends, competitor positioning and emerging AI tools.
Required profile
- Basic understanding of digital marketing funnels, audience segmentation and content distribution.
- Ability to turn technical IT product concepts into accessible, engaging content.
- Eagerness to learn new tools and adapt messaging for different markets.
Required skills
- Social media management and scheduling tools such as Buffer or Hootsuite.
- Familiarity with Canva or Adobe Creative Suite for graphics and basic video edits.
- Basic knowledge of Google Analytics, Meta Business Suite and LinkedIn Page Analytics.
Candidates apply through the official CM IT Intern portal.
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Published 1 hour ago
Expires 1 month from now
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PiRails
Lahore