Email Marketing Specialist

About the role

We are looking for a Cold Email Marketing Specialist to design and run outbound email campaigns targeting decision‑makers in the U.S., Europe and MENA. You will combine technical deliverability expertise with creative messaging to generate qualified meetings for our sales team.

Key responsibilities

• Develop and execute email marketing strategies, including content creation, segmentation, scheduling and delivery.
• Research and build high‑quality prospect lists using LinkedIn, Apollo, Clay and other data‑mining tools.
• Set up, manage and optimise cold email campaigns with Smartlead, Instantly and related automation platforms.
• Monitor campaign performance (open, reply and bounce rates) and continuously improve deliverability.
• Conduct A/B testing on subject lines, copy and CTAs to increase conversions.

Required profile

• Minimum 5 years of proven experience as an Email Marketing Specialist or similar role.
• Strong analytical mindset to interpret campaign data and drive optimisation.
• Experience in B2B SaaS, IT services or staff‑augmentation industries is preferred.

Required skills

• Smartlead, Instantly, Apollo, LinkedIn Sales Navigator, ZoomInfo, Clay.
• Domain warm‑up, rotation, SPF/DKIM/DMARC setup and spam monitoring.
• A/B testing, email deliverability and inbox health management.