Facebook Ad Manager

About the role

The Facebook Ad Manager will create, manage, and optimise Facebook advertising campaigns to drive engagement, leads and conversions while aligning with overall marketing goals.

Key responsibilities

• Plan, create and manage Facebook ad campaigns across objectives such as awareness, traffic, conversion and lead generation.
• Conduct audience research and segmentation to target relevant demographics.
• Develop compelling ad creatives and copy in collaboration with content and design teams.
• Monitor performance metrics, analyse data and optimise campaigns for better ROI.
• Manage budgets and bidding strategies to maximise cost‑efficiency.
• Perform A/B testing on creatives, formats and audiences.
• Stay up‑to‑date with platform updates, policies and industry trends.
• Prepare regular performance reports for stakeholders.

Required profile

• Proven experience managing successful Facebook Ads campaigns.
• Strong analytical skills with ability to interpret data and adjust campaigns.
• Excellent communication and project management abilities.
• Bachelor’s degree in Marketing, Advertising or related field preferred.

Required skills

• Facebook Ads Manager
• Power Editor
• Audience targeting, retargeting and segmentation techniques
• A/B testing and optimisation strategies
• Budget management and bidding strategy