Google Ads Specialist - Lead Generation

About the role

The Ranking Geeks is looking for an experienced Google Ads Specialist with a strong track record in managing, optimizing and scaling lead-generation campaigns for the US market. The role is based in Johar Town, Lahore, on site, with a shift from 7:00 PM to 4:00 AM US time. The specialist must be performance-driven, able to diagnose complex campaign issues, improve conversion tracking, reduce cost per lead and deliver measurable results.

Key responsibilities

• Manage, audit and optimize Google Search, Performance Max (PMax) and YouTube Ads campaigns for US-based local service businesses.
• Improve lead volume, conversion rates, lead quality and cost per lead through data-driven optimization.
• Implement and troubleshoot conversion tracking using Google Tag Manager (GTM), Google Analytics 4 (GA4) and relevant tracking tools.
• Optimize bidding strategies, keywords, search terms, negative keywords, budgets and campaign structures.
• Diagnose underperforming campaigns, high CPC, declining lead volume, tracking discrepancies and other performance issues.
• Ensure Google Ads policy compliance and provide actionable performance insights through reporting and analysis.

Required profile

• 4+ years of hands-on Google Ads experience, specifically in lead generation and performance optimization.
• Proven experience managing live campaigns for competitive US local service businesses, including call, message and lead-form conversions.
• Ability to demonstrate previous campaign challenges, optimization strategies and measurable improvements.
• Preferred: experience with high-budget accounts, background in IT, BPO or SaaS, and familiarity with Google Local Services Ads, Google Ads Editor, Looker Studio, call-tracking platforms and CRM systems.

Required skills

• Google Ads (Search, PMax, YouTube)
• Google Tag Manager and Google Analytics 4
• Bidding strategies, campaign restructuring and audience targeting

Candidates should apply through LinkedIn or by sending their CV to the company's recruitment team.