Google Ads Specialist / Performance Marketer

About the role

Our client Grab tech Solution is looking for a Google Ads Specialist / Performance Marketer to join their Lahore team. You will be responsible for planning, executing and optimizing paid search campaigns across Google’s network while collaborating with content and design teams to maximise ROI.

Key responsibilities

• Develop, implement and manage Google Ads campaigns to meet KPI targets.
• Analyze performance data and optimise bids, keywords and ad copy for maximum ROI.
• Conduct keyword research and competitor analysis to uncover growth opportunities.
• Create compelling ad copy and visuals aligned with brand messaging.
• Monitor and adjust bidding strategies to ensure efficient budget utilisation.
• Generate performance reports and present actionable insights to stakeholders.
• Work with cross‑functional teams to optimise landing pages and improve ad performance.

Required profile

• 6–10 years of experience in Google Ads management and performance marketing.
• Proven track record of delivering strong ROI on PPC campaigns.
• Bachelor’s degree in Marketing, Business or a related field.
• Google Ads certification is mandatory.
• Ability to work on‑site in a collaborative environment.

Required skills

• Google Ads (Search, Display, Video, Shopping)
• Google Analytics
• Google Tag Manager
• Facebook Ads
• LinkedIn Ads
• Bing Ads