Growth Lead – Pakistan

About the role

Binance is seeking a highly data‑driven Growth Lead to drive user acquisition, engagement and brand growth in Pakistan. This regional role requires deep local market understanding and strong analytical capabilities.

Key responsibilities

• Partner with the Regional Marketing Lead to develop and execute growth strategies tailored to the Pakistan market.
• Plan and execute localized product campaigns, growth experiments and user‑lifecycle programs across web and app channels.
• Own full‑funnel growth across paid acquisition, KOL & influencer marketing, offline activations and O2O loops.
• Manage SEO/ASO, community channels, social media and referral programs for sustainable growth.
• Map the end‑to‑end user journey and identify conversion opportunities at every stage.
• Leverage data analytics and user feedback to monitor performance, iterate strategies and improve ROI.
• Build, lead and mentor a high‑performing local growth team.

Required profile

• 7+ years of growth, marketing or user acquisition experience in internet/tech or fintech.
• Deep understanding of the Pakistani digital landscape, user behavior and regulatory environment.
• Proven track record of driving user growth and managing large performance‑marketing budgets.
• Strong analytical skills, comfortable with dashboards, funnel analysis and attribution models.
• Experience working in an OKR‑driven environment and translating objectives into actionable plans.
• Fluent in English; proficiency in Urdu is a strong advantage.

Required skills

• Data analytics and funnel analysis
• Dashboard and attribution modeling

What we offer

• Competitive salary and company benefits
• Remote‑first, work‑from‑home arrangement
• Opportunities for career growth and continuous learning