Marketing Executive – Influencer & Digital Marketing

About the role

We are seeking a proactive Marketing Executive to lead our influencer, social media, and email marketing initiatives. You will work on‑site in Gulberg Greens, collaborating with cross‑functional teams to amplify our brand presence across the USA, Australia, and the UK.

Key responsibilities

• Develop and manage influencer partnerships, from identification to content coordination and deadline tracking.
• Oversee daily social media activity on Instagram and optimize YouTube channel performance through SEO‑focused titles, descriptions, thumbnails, and analytics.
• Create engaging visual assets and stories using Canva, ensuring brand consistency and grammatical accuracy.
• Plan, design, and launch email marketing campaigns, segmenting audiences and monitoring performance metrics for continuous improvement.
• Organize influencer deliverables and marketing assets in shared repositories such as Dropbox.

Required profile

• Bachelor’s degree in Marketing, Communications, or a related discipline.
• Proven experience in influencer marketing, social media management, and email campaign execution.
• Strong understanding of the USA, Australian, and UK markets and current digital marketing trends.
• Excellent written communication and copywriting abilities.

Required skills

• Canva for graphic creation.
• YouTube SEO and channel optimization.
• Email marketing platforms (e.g., Mailchimp, Klaviyo).
• Social media analytics tools.
• Content management systems for asset organization.