Marketing Executive

About the role

Avanza Innovations is seeking a Marketing Executive to create thought‑leadership content and drive demand‑generation across social media platforms. This on‑site role in Karachi will support brand awareness and growth objectives.

Key responsibilities

• Develop and execute demand‑generation strategies to increase awareness and engagement.
• Partner with sales and business development to produce enablement materials such as pitch decks and solution collateral.
• Create high‑quality thought‑leadership assets including articles, whitepapers, case studies, infographics and videos.
• Manage content calendars and ensure consistent delivery across marketing channels.
• Lead LinkedIn and other B2B social media strategies to boost product visibility and audience engagement.
• Monitor industry trends, competitor activity and customer feedback to inform content creation.

Required profile

• Passion for Web3 and blockchain technologies.
• Excellent written and verbal communication skills.
• Ability to analyse metrics and optimise campaigns.
• Bachelor’s degree in marketing, communications, business administration or related field.
• 2+ years of experience in B2B marketing, demand generation or digital marketing.

Required skills

• Web3
• Blockchain
• SEO
• Email marketing

What we offer

• Market‑competitive salary and perks based on expertise.
• A collaborative environment with opportunities to learn from a top‑tier team.