Marketing Lead - Blink AI

About the role

Blink AI builds AI-powered browsers and products for smart TVs, mobile and personal devices, including agentic browsing and AI-based automations. It is hiring a full-time Marketing Lead in Islamabad (on-site) to drive user acquisition, brand awareness and growth across its products through data-driven campaigns, creative marketing and continuous experimentation. The role reports to the founders and is hands-on, with the candidate doing much of the work themselves.

Key responsibilities

• Social media marketing: grow audiences, run campaigns, engage the community and turn social into installs and subscribers
• App-store ads: run paid ads in Apple, Google and TV app stores, managing targeting, bids, budgets, creatives and cost per install/subscriber
• App Store Optimization: lead ASO across TV and mobile stores to improve discoverability, installs and conversion
• Content and branding: create on-brand content and keep the brand story clear across social, store listings, the website and launch messaging
• Digital campaigns and other paid channels: plan and run campaigns across the website, search and other channels, with A/B testing and optimisation
• SEO, content and email: grow organic traffic and build email and lifecycle campaigns that activate and retain users
• Partnerships, influencers, communities and launches: build relationships with influencers and brands, grow communities on YouTube and Discord, and coordinate launches with the founders and product team
• Metrics and reporting: track installs, activations, acquisition cost, engagement, retention and campaign ROI, and use analytics and AI tools to improve performance

Required profile

• 3+ years of digital marketing experience, preferably in consumer apps, technology or digital products
• Hands-on experience with social media marketing, app-store ads, ASO, paid advertising, SEO and user acquisition
• Eager, proactive and hands-on, willing to create content, build campaigns and run ad accounts
• Genuinely keen on AI and uses AI tools daily to improve marketing workflows
• Bonus: experience with AI search and browsers, growing a subscription app, building a YouTube or Discord community, creating content or video, or using AI to automate marketing workflows

Required skills

• Familiarity with Google Analytics, advertising platforms and app-store analytics
• Strong analytical skills and data-driven decision-making
• Experience with influencer marketing, community building and cross-channel campaigns

What we offer

• Real ownership of marketing and growth for live consumer AI products from day one
• Direct access to the co-founders and a genuine say in the company's direction
• An AI-first environment where new tools and methods are expected
• A frontier product to market and room to grow into leadership roles as the business scales