Marketing Specialist

About the role

WALIQSA, a contemporary fashion and apparel brand, is looking for a Marketing Specialist to support the development and execution of marketing strategies that boost brand awareness and drive customer engagement. This full‑time, on‑site position in Gujranwala will involve market research, trend analysis and collaboration across digital and offline channels.

Key responsibilities

• Conduct market research and analyze consumer trends.
• Contribute to marketing campaigns across digital and offline channels.
• Collaborate with sales and customer‑service teams to align promotions with business goals.
• Assist in creating marketing content and manage social‑media platforms.
• Monitor campaign performance, prepare reports and coordinate with internal stakeholders.
• Ensure consistent brand messaging across all touchpoints.
• Participate in local brand events and initiatives to enhance market presence.

Required profile

• Strong communication and customer‑service skills.
• Experience in market research and marketing strategy.
• Basic sales and marketing knowledge to support promotional activities.
• Proficiency with social‑media platforms and basic digital marketing tools.
• Excellent organizational and time‑management abilities.
• Relevant education (degree or diploma) in Marketing, Business, Communications or a related field.
• Familiarity with the fashion or retail industry; prior experience is an advantage.

Required skills

• Social media platforms
• Digital marketing tools