Media Buyer – Paid Advertising Specialist

About the role

We are a video production agency that creates high‑impact content and we need a Media Buyer to plan, launch and optimise paid campaigns across multiple platforms.

Key responsibilities

• Plan, execute, and optimise paid media campaigns across Facebook, Instagram, Google Ads, LinkedIn, TikTok and other platforms.
• Manage daily budget allocation and bidding strategies to maximise ROI.
• Conduct in‑depth audience research and segmentation to reach the right people at the right time.
• Monitor campaign performance and analyse key metrics to continuously improve results.
• Collaborate with creative and marketing teams to develop compelling ad creatives and messaging.
• Perform A/B testing on ads, landing pages and targeting strategies.
• Generate detailed, easy‑to‑understand performance reports.
• Stay ahead of industry trends, platform updates and best practices in digital advertising.
• Ensure all campaigns comply with platform policies and brand guidelines.
• Build and optimise landing pages directly within the GoHighLevel CRM.
• Design and implement CRM automations including lead follow‑up sequences, pipeline triggers and nurture workflows.

Required profile

• 3+ years of hands‑on digital media buying and paid advertising experience.
• Proven track record of managing successful campaigns on Meta Ads Manager, Google Ads, TikTok Ads and other major platforms.
• Strong analytical mindset with the ability to interpret data and make data‑driven decisions.
• Experience with audience targeting, retargeting and conversion tracking (Pixel, CAPI, UTM parameters).
• Proficiency in analytics tools such as Google Analytics, Meta Analytics or similar.
• Hands‑on experience building landing pages within GoHighLevel or a similar CRM platform.
• Ability to build and manage CRM automations, including lead follow‑up sequences and nurture workflows.
• Familiarity with direct‑response marketing, conversion funnels and lead generation for service‑based businesses.
• Excellent written and spoken English.
• Bachelor’s degree in Marketing, Advertising or a related field preferred.

Required skills

• Facebook Ads
• Instagram Ads
• Google Ads
• LinkedIn Ads
• TikTok Ads
• Meta Ads Manager
• Google Analytics
• Meta Analytics
• GoHighLevel CRM
• Landing page creation
• CRM automation
• Audience targeting
• Retargeting
• Conversion tracking (Pixel, CAPI, UTM parameters)