Performance Marketer

About the role

Mindwhiz is looking for a highly motivated, results-driven Performance Marketer to join its growing marketing team in Wapda Town, Lahore. The role covers planning, executing and optimising paid digital marketing campaigns across several platforms to drive lead generation, conversions and business growth. It suits a data-driven professional with strong analytical skills and hands-on experience managing and scaling advertising campaigns.

Key responsibilities

• Plan, execute and manage campaigns on Google Ads, Meta Ads and LinkedIn Ads
• Develop and optimise lead generation, conversion and retargeting campaigns
• Run audience research, A/B testing and campaign optimisation
• Manage ad budgets to maximise ROI, ROAS and lead quality
• Monitor performance, analyse metrics and prepare regular reports with actionable insights
• Work with creative and content teams on high-converting ads
• Set up and manage tracking tools, pixels and analytics platforms
• Stay current with platform updates and industry best practices

Required profile

• Bachelor's degree in BBA (Marketing), Digital Marketing, Media Studies, Mass Communication or a related field
• 3-5 years of proven experience in performance marketing
• Strong understanding of paid media, audience targeting and conversion optimisation
• Excellent communication, presentation and analytical skills, with attention to detail

Required skills

• Hands-on Google Ads, Meta Ads and LinkedIn Ads
• Google Analytics 4, Google Tag Manager, Meta Pixel and conversion tracking
• Lead generation, campaign optimisation and ROI improvement
• Preferred: Google Ads, Meta Blueprint or LinkedIn Marketing certifications; landing page and CRO experience; marketing automation and CRM knowledge; B2B lead generation experience

What we offer

• Salary of up to 120,000 PKR per month
• Full-time, on-site work, 7:00 PM to 4:00 AM
• Performance-based growth opportunities and exposure to international clients
• Collaborative work environment and professional development