Performance Marketer (Organic Growth Lead)

About the role

ACE CPAs, an accounting and advisory firm in Karachi, is hiring its first in-house organic growth lead, reporting to the CFO / Co-founder. The role owns the unpaid channels that bring in clients: SEO, content, LinkedIn, email and referral programs, with the goal of booking more qualified consultations from organic sources. It works directly with partners and CPAs to turn their expertise into content that ranks, gets shared and converts.

Key responsibilities

• Build and run an SEO plan for high-intent searches by industry (construction, healthcare, e-commerce, SaaS) and service (outsourced accounting, CFO, tax, QoE), optimise landing pages, site speed, schema and internal linking, and coordinate technical fixes with the web developer or agency.
• Optimise for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO): FAQs, concise answers, schema, and authoritative content so ACE CPAs is cited in AI search tools; track brand visibility and share of AI answers.
• Plan and publish a content calendar of articles, guides, case studies and templates, interview partners and repurpose webinars and calls into short posts, clips and email content.
• Ghostwrite and schedule LinkedIn posts for partners, grow the company page, and run the monthly newsletter.
• Build lead magnets and automated nurture sequences, and create a referral program with bankers, attorneys, M&A brokers and industry associations, including co-marketing content.
• Report traffic, rankings, leads and booked consultations in GA4, Search Console and the CRM, and present monthly results to leadership.

Required profile

• 3 to 6 years in content marketing or SEO for a B2B professional services firm (accounting, legal, financial services or consulting preferred).
• A portfolio of content that ranks on Google and generates leads.
• Strong writing, able to explain technical topics simply.
• Self-directed, able to set priorities, ship weekly and report results without close supervision.
• Nice to have: experience marketing to construction contractors, healthcare practices or SaaS founders; basic accounting or finance knowledge; webinar experience.

Required skills

• Hands-on SEO: keyword research, on-page optimisation, Ahrefs or Semrush.
• Working knowledge of GA4, Google Search Console and a CRM (HubSpot, GoHighLevel or similar).
• Email platforms and automated sequences.
• Working knowledge of AEO and GEO and how AI search tools select and cite sources.