Performance Marketer – Paid Advertising Specialist
Digital Auxilius · Karachi
Job description
About the role
Digital Auxilius is looking for a Performance Marketer to plan, execute and scale paid advertising campaigns across major platforms. The role is performance‑driven, focusing on ROI, lead generation and measurable business outcomes.
Key responsibilities
- Plan, launch and optimise campaigns on Facebook, Google, LinkedIn and X (Twitter).
- Monitor KPIs such as CTR, CPC, CPA, ROAS and conversion rates, and conduct A/B testing on creatives, audiences and landing pages.
- Implement retargeting strategies, manage budget allocation and bid strategies, and collaborate with content and design teams.
- Create and maintain performance reports and dashboards using Google Data Studio, Looker, Power BI or Excel.
Required profile
- Bachelor’s degree in Marketing, Business or related field.
- 3–5 years of hands‑on performance marketing experience with a proven record of scaling campaigns.
- Strong analytical mindset with ability to translate data into actionable insights.
Required skills
- Facebook Ads, Google Ads, LinkedIn Ads, X (Twitter) advertising platforms.
- Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager.
- Conversion tracking, pixels, attribution models and reporting dashboards.
- Data visualisation tools: Google Data Studio, Looker, Power BI, Excel.
- Marketing automation tools (HubSpot, Mailchimp, Brevo).
What we offer
- Market‑competitive salary and performance‑based incentives.
- In‑house lunch, project bonuses and portfolio‑enhancing opportunities.
- Fuel allowance, comprehensive medical insurance for self, spouse and children.
- Employee Old Age Benefit Institution (EOBI) coverage and 5‑day work week.
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Published 1 day ago
Expires 1 month from now
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Digital Auxilius
Karachi
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