Performance Marketing Manager

About the role

We are seeking an experienced Performance Marketing Manager to lead and optimise paid digital campaigns across Meta, Google, LinkedIn and other platforms. The role focuses on driving lead generation, improving conversion rates and delivering strong ROAS for the business.

Key responsibilities

• Develop and execute performance‑marketing strategies aligned with business goals.
• Plan, launch, manage and optimise paid campaigns on Meta Ads, Google Ads, LinkedIn Ads and other relevant platforms.
• Monitor budgets, conversions, ROAS, CPA, CPL and other key metrics; produce regular performance reports with actionable insights.
• Conduct A/B testing of creatives, audiences, landing pages and campaign strategies.
• Collaborate with content, design, sales and business‑development teams to improve lead generation and conversions.

Required profile

• 4–5 years of proven experience in performance or digital marketing.
• Hands‑on experience managing paid campaigns that deliver measurable lead‑generation or revenue outcomes.
• Strong analytical, problem‑solving and decision‑making abilities.
• Excellent communication and teamwork skills.

Required skills

• Meta Ads platform.
• Google Ads platform.
• Google Analytics / GA4.
• Google Tag Manager.
• Marketing analytics tools.