Performance Marketing Specialist

About the role

Ustossdown is seeking a Performance Marketing Specialist to lead paid advertising initiatives for food‑industry brands. You will plan, execute, and optimise campaigns across a wide range of platforms, leveraging data and AI tools to maximise ROI.

Key responsibilities

• Design, launch and optimise paid ad campaigns on Google Ads, Meta, LinkedIn, TikTok, Waze, Amazon Prime, Netflix, Bing and emerging channels.
• Implement tracking solutions using UTM parameters, GA4, Meta pixels and other tracking pixels.
• Use AI‑powered tools for ad creation, audience targeting and performance optimisation.
• Collaborate with creative, content and social media teams to develop high‑performing ads.
• Monitor budgets, KPIs and ROI, ensuring campaigns meet business objectives.
• Stay current with global trends in paid media, analytics and AI‑driven ad management.

Required profile

• 3‑5 years of performance marketing experience, preferably with international campaigns.
• Strong analytical mindset with the ability to interpret data and provide actionable insights.
• Excellent communication skills and a collaborative team approach.

Required skills

• Google Ads
• Meta (Facebook/Instagram) Ads
• LinkedIn Ads
• TikTok Ads
• Waze Ads
• Amazon Prime Ads
• Netflix Ads
• Bing Ads
• GA4 (Google Analytics 4)
• UTM parameter tracking
• Meta pixel implementation
• AI tools for ad creation and optimisation