Performance Marketing Specialist

About the role

We are seeking a highly skilled Performance Marketing Specialist to manage and optimise paid media campaigns across Meta, Google, TikTok and other platforms. The role focuses on driving ROI‑focused performance, ensuring data accuracy and delivering scalable growth.

Key responsibilities

• Manage Meta, Google, TikTok and other approved paid media campaigns according to the agreed strategy.
• Separate brand, non‑brand, prospecting, remarketing, catalogue and testing campaigns where required.
• Maintain UTM discipline and follow campaign naming conventions.
• Monitor spend, ROAS, MER, CPA, CTR, CPC, CPM, frequency, add‑to‑cart, checkout initiation and purchase performance.
• Coordinate with creative/content lead for ad creative testing and fatigue analysis.
• Identify under‑performing campaigns and propose budget shifts, pauses, tests and scaling actions.
• Prepare daily spend and result snapshots and weekly paid media analysis.

Required profile

• 3‑5 years of experience in performance marketing or paid media.
• Minimum bachelor’s degree or higher.
• Strong hands‑on experience with Meta Ads, Google Ads and TikTok Ads.
• UK market experience is a strong advantage.

Required skills

• Meta Ads
• Google Ads
• TikTok Ads