Product Marketer

About the role

vFairs is seeking a Product Marketer to own go‑to‑market strategy for specific product modules and launch cycles. You will translate product roadmaps into compelling messaging, enable sales and customer success, and drive demand across our event‑management platform.

Key responsibilities

• Collaborate with product managers to understand upcoming features and craft positioning that resonates with target customers.
• Conduct market research, competitive analysis, and synthesize G2 reviews, Gong call recordings, and stakeholder interviews.
• Create and execute launch plans, including budget requests, content creation for landing pages, and coordination with social, web, ads, and content teams.
• Develop sales enablement materials, run training sessions, and present value propositions at town halls and sales huddles.
• Partner with customer success to gather feedback, identify renewal and expansion opportunities, and feed insights back into product development.
• Track campaign performance, analyze results, and report on acquisition and adoption metrics.

Required profile

• 4+ years of product marketing experience, preferably in SaaS.
• Strong written communication skills with the ability to produce clear, persuasive copy.
• Comfortable working cross‑functionally without needing detailed direction.
• Data‑driven mindset, eager to dig into customer feedback and competitive research.
• Confidence presenting to sales teams and influencing stakeholders.

Required skills

• Experience with AI/LLM tools (e.g., Claude) for research and content creation.
• Familiarity with marketing channels and metrics: social media, web, content, video, performance advertising.
• Proficiency with collaboration tools such as Slack and project tracking (e.g., Tasks).