Revenue Growth Management Manager

About the role

The Revenue Growth Management (RGM) manager leads the RGM agenda across markets, driving sustainable revenue and profit growth through pricing, price-pack architecture, mix optimization and trade investment effectiveness. The role works with Franchise, Category, Finance, Commercial and Bottler teams to turn analytics and market insights into actionable recommendations.

Key responsibilities

• Shape and drive the RGM agenda across AOP, PSP and strategic priorities, aligning growth opportunities with Bottlers and CU leadership and supporting NRR and VC/NR commitments.
• Lead price-pack architecture and pricing scenarios, balancing consumer value, competition, volume, PEP and bottler profitability, and advise on excise tax, VAT, inflation and other macro factors.
• Assess PEP and competitor portfolio performance and partner with Franchise, Category and Commercial teams on opportunities across recruitment, affordability, frequency, premiumization, stock-up and consumption occasions.
• Build Bottler RGM capability by deploying advanced tools, analytics platforms and governance solutions such as NRR scorecards and promo effectiveness, owning project delivery and change management.
• Set up governance through pre/post evaluations, Pricing Councils and performance reviews, and work with Finance and Franchise on financial reconciliation and value tracking.
• Connect with Sector and Global RGM communities to bring in best practices and turn them into scalable solutions.

Required profile

• Postgraduate degree (MBA or equivalent) preferred; strong undergraduate degree with relevant experience also considered.
• Minimum 9 years of experience in Commercial, RGM, Finance, Strategy or Consulting, including at least 3 years in FMCG/CPG; prior RGM, pricing or category strategy experience strongly preferred.
• Strong understanding of FMCG economics, beverage FOBO/COBO operating models and bottler economics.
• Demonstrated ability to lead complex projects, manage change and adopt data and AI-enabled tools.
• Full professional proficiency in English; regional language skills an advantage.

Required skills

• Advanced Excel and PowerPoint, including financial and commercial modelling.
• Knowledge of pricing, price-pack architecture, mix optimization, promotion effectiveness and net revenue realization.
• Program/project management, governance and value tracking.
• Familiarity with BI, analytics, pricing or RGM platforms is preferred.