Senior Brand Manager
CCL Pharmaceuticals · Lahore
Job description
About the role
CCL Pharmaceuticals, a global life sciences company active in more than 20 countries, is looking for a Senior Brand Manager to lead the strategic and operational management of a pharmaceutical portfolio. The role drives sustainable growth, market competitiveness and long-term value, shapes brand strategy across the assigned brands and leads and develops the brand team.
Key responsibilities
- Develop and lead annual marketing plans, brand strategies and go-to-market execution aligned with business goals
- Translate market insights, customer needs and competitor intelligence into a clear strategic direction
- Drive integrated promotional campaigns across channels with a focus on impact and efficiency
- Manage agency partnerships to deliver quality, compliant marketing materials
- Strengthen brand equity through KOL engagement, CME programs and scientific initiatives
- Track performance through KPIs, ROI and analytics, and optimize strategies based on field feedback
- Support demand planning through coordination with Trade, Sales and Supply Chain
- Lead, mentor and develop brand team members
Required profile
- Bachelor's degree in Marketing, Business Administration, Pharmacy or a related field
- 5 to 6 years of experience in pharmaceutical marketing, preferably in brand management roles
- Experience in international and multi-market environments is an advantage
- Experience in pre-launch planning and cross-functional readiness; exposure to cardiometabolic therapeutic areas is preferred
Required skills
- Strong understanding of brand strategy, digital marketing and sales enablement
- Proficiency in digital platforms and MS Office tools
- Project management, organizational and analytical skills
- Excellent communication and stakeholder management
What we offer
- Learning and development opportunities
- Exposure to regional and global projects
- A workplace that values wellbeing, inclusion and purposeful performance
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Published 2 hours ago
Expires 1 month from now
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CCL Pharmaceuticals
Lahore
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