Senior Brand Manager

About the role

Hayat, a fast-moving consumer goods company founded in 1987 with 16 brands and over 10,000 employees, is looking for a Senior Brand Manager based at its head office in Lahore. You will lead brand strategy and planning for key brands in the portfolio, working closely with cross-functional teams and agency partners to grow brands, market share and commercial performance.

Key responsibilities

• Own the brand strategy and annual brand plan to build brand equity, awareness, differentiation and market positioning.
• Turn consumer insights, market trends and competitor activity into growth opportunities and strategic recommendations.
• Lead integrated 360 campaigns across digital, social and traditional channels, including influencer and KOL content.
• Drive product launches, portfolio development and go-to-market strategies, and contribute to pricing decisions.
• Plan, allocate and control advertising and promotional budgets to maximise ROI.
• Lead creative development and media execution with agencies, keeping branding consistent across touchpoints.
• Align with Sales, Trade Marketing, Finance and Supply Chain for strong in-market execution.
• Track brand health and campaign performance, present insights to management and own day-to-day brand operations.
• Unlock new business opportunities and drive category growth.

Required profile

• Bachelor's or Master's degree in Marketing, Business Administration or a related field.
• 7-10 years of brand management experience, preferably in FMCG/CPG, with a proven track record of building brands and delivering volume, market share and commercial growth.
• Deep understanding of consumers, brand strategy and market dynamics.
• Hands-on experience leading integrated campaigns and managing large marketing budgets.
• Fluency in English and Urdu (written and spoken).

Required skills

• Strategic marketing, analytical and project management skills, with strong commercial acumen.
• Leadership, stakeholder and agency management skills.
• Proficiency in MS Office.