Senior Creative Marketing Specialist

About the role

Zuria Dor is hiring a Senior Creative Marketing Specialist in Lahore, working on site. The role leads brand storytelling and digital marketing strategy, oversees campaign direction and team performance, and works closely with senior leadership to shape the brand's creative vision and commercial positioning. It also involves managing seasonal launches and collaborating with e-commerce, design and influencer teams.

Key responsibilities

• Lead seasonal brand storytelling, campaign strategy and digital growth initiatives.
• Manage creative, marketing and content teams to ensure brand consistency.
• Oversee Shopify, digital channels, influencer collaborations and paid media.
• Lead end-to-end campaign launches, including storyboarding and talent management, and manage shoots from pre-production to post-production.
• Own the marketing budget, sales forecasts and quarterly KPIs, and give strategic direction and final approval on content calendars, influencer partnerships and paid media plans.
• Oversee influencer seeding, digital partnerships and full-funnel performance marketing.
• Guide the visual identity and brand aesthetic across design and motion assets.
• Mentor and coach the creative marketing team to maintain luxury standards.
• Collaborate with design, supply chain, e-commerce, merchandising and customer care teams.
• Analyse cross-channel performance data, optimise strategies and build external partnerships with influencers, media and creative collaborators.
• Stay ahead of Pakistan and global luxury fashion trends and consumer behaviour.

Required profile

• 4-5 years of experience in luxury fashion or premium brand marketing.
• Proven creative direction, digital marketing and campaign leadership skills.
• Excellent budget management, team leadership and cross-functional coordination.
• Deep knowledge of luxury customer behaviour, digital-first storytelling and brand building.
• Fluent in English; Urdu is a plus.