Senior Marketing & Communications Supervisor

About the role

EnergyLIB, a residential energy company focused on home energy storage, is looking for a Senior Marketing Supervisor to lead PR, content and marketing localisation in Pakistan. Working closely with the global marketing team, local sales teams and agency partners, you will adapt global campaigns and product messages for local audiences and manage projects independently from brief to publication.

Key responsibilities

• Lead local PR activities: draft and localise press releases, pitch stories, respond to media enquiries and coordinate interviews, product reviews and coverage.
• Build relationships with local journalists, industry publications, key opinion leaders (KOLs) and content creators, and manage collaborations from briefing through delivery and follow-up.
• Plan the local social media content calendar and develop copy, creative briefs and campaign assets for local channels.
• Adapt global campaigns and materials for Pakistan, including website copy, social media content, brochures, leaflets and product presentations, and review local-language copy for accuracy, tone and brand consistency.
• Support product launches and market-entry campaigns through PR, product messaging and customer-facing content, translating technical features into clear benefits for homeowners.
• Manage PR and creative agencies, freelancers and other partners; own briefs, timelines, approvals and final delivery.
• Track media coverage, KOL collaborations and social media performance and use the findings to improve future campaigns.

Required profile

• 3-5 years of experience in marketing communications, PR, content, product marketing or an agency environment.
• Proven experience independently managing communications projects or campaigns from planning through delivery.
• Good understanding of the media, KOL and social media landscape in Pakistan.
• Nice to have: experience in automotive, consumer electronics, smartphone or technology; existing relationships with Pakistani media, industry publications or KOLs; experience with PR or creative agencies or supporting product launches and market-entry campaigns.

Required skills

• Strong writing, editing and verbal communication in English and Urdu, adapted for local audiences.
• Ability to understand technical products quickly and explain their benefits clearly.
• Strong project management skills and ability to handle multiple priorities with global and local stakeholders.