Senior SEO Executive (SaaS & B2B Link Building)

About the role

Folium AI is hiring a results-driven Senior SEO Executive in Wapda Town, Lahore, working onsite from 10 AM to 7 PM. The role centres on SaaS and B2B SEO, especially link building, technical SEO and organic growth.

Key responsibilities

• Build high-quality SaaS and B2B backlinks through outreach, digital PR, guest posting and strategic partnerships.
• Perform on-page SEO: keyword mapping, content optimisation, meta tags, internal linking and schema markup.
• Run technical SEO audits covering site speed, crawlability, indexation, site structure, redirects and Core Web Vitals.
• Analyse competitors to find SEO opportunities and content gaps.
• Work with content, design and development teams to implement SEO recommendations.
• Monitor and report on keyword rankings, organic traffic and backlink performance.

Required profile

• 3+ years of hands-on SEO experience, particularly in link building.
• Proven track record of earning quality backlinks and improving organic performance.
• Understanding of Google algorithm updates, E-E-A-T and helpful content principles.
• Ability to read basic HTML and work with developers on technical fixes.
• Experience with international markets (UK/US) is a plus.

Required skills

• Strong knowledge of on-page, off-page and technical SEO.
• Ahrefs, SEMrush, Screaming Frog, Google Search Console and GA4.
• Strong communication, analytical and problem-solving skills.