Senior SEO Specialist

About the role

Cedar Financial is seeking a Senior SEO Specialist to own and scale organic search performance across its websites and brands. The role involves leading technical, on‑page and off‑page SEO strategy, turning data into a prioritized roadmap, and adapting the search presence for AI‑driven search experiences.

Key responsibilities

• Develop and own the organic search strategy and quarterly SEO roadmap aligned with lead generation and revenue targets.
• Conduct regular technical SEO audits covering crawlability, indexation, site architecture, Core Web Vitals, mobile usability, structured data, canonicals, hreflang and redirects, and work with developers to ship fixes.
• Lead keyword research, search‑intent mapping, topic clustering and competitor gap analysis for B2B and international audiences.
• Optimize on‑page elements such as titles, meta descriptions, headings, content structure, internal links and schema markup for existing and new pages.
• Create SEO content briefs, review drafts for E‑E‑A‑T and search intent, and plan content refreshes or consolidations.
• Monitor and improve brand visibility in AI answer engines (Google AI Overviews, ChatGPT, Perplexity, Gemini, Copilot) through entity optimization and structured data.
• Set off‑page strategy, manage link‑building outreach, digital PR and monitor backlink health.
• Manage multi‑location and multi‑region SEO, including Google Business Profiles and localized content.
• Build and maintain dashboards in GA4, Google Search Console and Looker Studio, reporting performance to stakeholders.
• Track algorithm updates, diagnose traffic drops and lead recovery plans.
• Document SEO procedures, mentor junior team members and collaborate with CRO, design and paid media teams.

Required profile

• 5+ years of hands‑on SEO experience, with at least 2 years in a senior or lead role, preferably in B2B, financial services or SaaS.
• Proven record of growing organic traffic and leads, supported by measurable results.
• Strong analytical, project management and communication skills, able to translate data into business recommendations for non‑technical stakeholders.

Required skills

• Advanced proficiency with Google Search Console, GA4, Looker Studio and Google Tag Manager.
• Expert use of SEO tools: Ahrefs, Semrush, Screaming Frog, Sitebulb, PageSpeed Insights/Lighthouse.
• Technical SEO knowledge: HTML, CSS, JavaScript rendering, XML sitemaps, robots.txt, schema markup (JSON‑LD) and site migrations.
• Experience with CMS platforms such as WordPress, Webflow or HubSpot CMS.
• Familiarity with AI search optimization, international/multi‑language SEO and YMYL content standards.