Senior Territory Sales Manager – Multan

About the role

The Senior Territory Sales Manager will lead a team of distributors and field sales representatives in Multan, executing company strategies to grow market share in the FMCG sector. You will be responsible for setting SMART objectives, coaching the team, and ensuring alignment with regional and corporate plans.

Key responsibilities

• Define and cascade clear sales targets and action plans to achieve annual operating plan (AOP) and strategic goals.
• Analyze category potential, develop growth plans, and monitor share gains across product lines.
• Track monthly and quarterly volume, brand, and pack targets, adjusting tactics as needed.
• Maintain accurate financial and sales data, manage trade discounts, and monitor distributor ROI.
• Implement quality controls at distributor outlets, including FIFO and stock management.
• Identify untapped channels, new towns, and optimal rack productivity to increase market share.
• Conduct market intelligence, competitor analysis, and develop counter‑strategies.
• Lead field training, skill assessments, and coaching to improve team performance.

Required profile

• 3–5 years of field sales experience in the FMCG sector.
• Strong leadership and people‑management abilities.
• MBA or master’s degree in Marketing, Sales, or related field.
• Excellent written and verbal communication skills.
• Ability to prioritize, multitask, and work with urgency.

Required skills

• Proficient use of Microsoft Excel
• Proficient use of Microsoft PowerPoint
• Proficient use of Microsoft Office suite