Social Media Consultant

About the role

Netizen Media is looking for a creative, proactive and performance-driven Social Media Consultant to join its team in Karachi. The position is on-site and pays PKR 60,000 to 75,000 per month. The role covers managing brands across several social platforms, building content and keeping brand communication consistent.

Key responsibilities

• Manage Facebook, Instagram, LinkedIn, TikTok and other social platforms
• Develop monthly content calendars and social media strategies
• Write engaging captions and coordinate creative content
• Monitor trends, competitors and audience behaviour
• Manage posting, scheduling and community engagement
• Coordinate with graphic designers and video editors
• Track social media performance and prepare reports
• Support paid campaigns and lead-generation activities when required
• Ensure consistent brand communication across all platforms

Required profile

• 2-3+ years of relevant social media management experience
• Strong understanding of Facebook, Instagram, LinkedIn and TikTok
• Good command of English and Urdu
• Strong copywriting and communication skills
• Understanding of content strategy, reels and short-form video
• Familiarity with Meta Business Suite and social media analytics
• Ability to manage multiple clients and deadlines; agency experience preferred