Social Media Content Creator

About the role

The Social Media Content Creator will plan, produce, and publish engaging content for Freedom Institute’s mentorship programs across major social platforms. This full‑time, on‑site position in Lahore focuses on translating complex trading concepts into clear, audience‑friendly posts, stories, reels and short videos.

Key responsibilities

• Develop and maintain daily content calendars for Facebook, Instagram, TikTok, YouTube and other channels.
• Create graphics, short‑form videos and reels using tools such as Canva, Adobe Premiere and CapCut.
• Collaborate with mentors to capture class footage, student testimonials and behind‑the‑scenes material.
• Monitor trends, respond to comments and messages, and optimise posts for reach and engagement.
• Analyse performance metrics, generate reports and propose improvements to the social strategy.

Required profile

• Strong written communication with the ability to simplify trading concepts.
• Organised, able to manage multiple deadlines and coordinate with internal stakeholders.
• Comfortable working on‑site in Lahore and occasional filming in classroom settings.
• Interest in finance, trading and financial education is a plus.

Required skills

• Proficiency in Canva for graphic design.
• Video editing skills with Adobe Premiere or CapCut.
• Experience creating content for Facebook, Instagram, TikTok and YouTube.