Social Media Content Creator

About the role

Footsteps School is looking for a creative, enthusiastic and motivated Social Media Content Creator to plan, create and manage engaging content across the school's social media platforms. The role captures everyday school life, classroom activities, events and achievements, communicating the school's educational approach and community through creative storytelling. It is a full-time, on-site position in Clifton Block 1, Karachi, from 8:00 am to 3:00 pm.

Key responsibilities

• Capture photographs and videos of classroom activities, student projects, school events, performances and everyday school life.
• Develop creative ideas and produce content such as Instagram Reels, Stories and promotional videos in line with current trends.
• Edit photos and videos and create reels, posts and graphics for social media.
• Write captions, announcements and promotional content that reflect the school's identity and community.
• Plan and maintain a content calendar for regular publishing on Instagram, Facebook and YouTube.
• Manage the accounts by uploading content, keeping them updated and responding to audience engagement.
• Promote school activities, projects, student achievements, events and announcements.
• Develop ideas for admissions promotions, campaigns and other school initiatives.
• Stay updated on social media trends and monitor insights to improve online visibility and engagement.

Required profile

• Prior experience in content creation; education sector experience is an advantage.
• Relevant diploma or degree in Media Studies, Communications, Marketing or a related field is preferred.
• Comfortable working on-site in a school environment and collaborating professionally with educators, staff and students.
• Respect for diversity, commitment to child protection and adherence to inclusive, non-discriminatory practices.

Required skills

• Photography, videography and video editing.
• Canva, CapCut or similar photo and video editing software.
• Basic understanding of social media analytics and the ability to use insights to improve reach.
• Proficient written communication in English.

What we offer

• Market competitive salary.