Social Media Executive - Night Shift (Urdu Content)

About the role

A Social Media Strategist is needed to lead content and brand execution across two brands. This is not just a scheduling role: the person must think like a strategist, write like a brand builder and act like a creative lead. The role covers two audiences and two brand voices, with content created in Urdu, Roman Urdu or English depending on audience and platform. It is a night shift, Monday to Friday, 10:00 pm to 07:00 am, at PECHS Block 6, Karachi.

Key responsibilities

• Build and manage content across LinkedIn, Instagram, Facebook, X and TikTok
• Create ICP-aware, platform-native content for two brands
• Develop leadership content and personal brand positioning for company leaders
• Manage engagement, comments, DMs and community interactions
• Lead online reputation management across social, Google, LinkedIn, forums and review platforms
• Coordinate daily with the designer and team lead on briefs, feedback and publishing cadence
• Track KPIs, run A/B tests and deliver monthly performance insights

Required profile

• 2 to 4 years of hands-on social media management experience
• Proven ability to grow B2B or SaaS accounts organically
• Experience building leadership personas on LinkedIn
• Fluent written Urdu and strong awareness of Pakistani digital culture and local market context
• Proactive, strong communicator with high attention to brand consistency

Required skills

• Solid understanding of ORM, analytics and platform best practices
• Working knowledge of GA4, scheduling tools, Canva and social monitoring tools
• Copywriting and audience-matched messaging

What we offer

• Competitive salary with Eid and performance bonuses, EOBI pension plan, paid leave and advance salary
• Family healthcare including maternity, and maternal/paternal leave
• In-house recreation: billiards and foosball, Xbox and media room, gym
• Pick and drop facility for female staff