Social Media Manager

About the role

WPP Media is seeking a Social Media Manager to lead the social media strategy and execution for a portfolio of leading local and global brands in Pakistan. You will shape innovative, trend‑driven campaigns across multiple platforms, driving audience growth and measurable business outcomes.

Key responsibilities

• Develop and implement engaging content strategies for assigned brands.
• Manage day‑to‑day social media deliverables and campaign execution across Meta, TikTok, LinkedIn, Snapchat, X and YouTube.
• Collaborate with internal planning, creative, strategy, media buying and client teams to create social‑first campaigns.
• Monitor performance metrics, optimise content and report results.
• Introduce new platform opportunities and creator collaborations.

Required profile

• Strong understanding of client businesses, objectives, audiences and brand guidelines.
• Proven ability to build and maintain relationships with clients and internal stakeholders.
• Experience in managing social media accounts and delivering audience growth.
• Capability to lead strategy for key brands within six months.

Required skills

• Meta (Facebook/Instagram)
• TikTok
• LinkedIn
• Snapchat
• X (formerly Twitter)
• YouTube