Social Media Manager

About the role

MotionDock, a creative studio focused on performance advertising, branded content, motion design and visual storytelling, is looking for a creative, strategic and data-driven Social Media Manager. This is a full-time, on-site position in Lahore. The manager develops social media strategies, plans content, manages publishing schedules and builds an engaging digital presence across relevant platforms, working closely with the design, video and strategy teams.

Key responsibilities

• Develop and execute social media strategies aligned with business and brand objectives.
• Plan, manage and maintain content calendars and publishing schedules across platforms.
• Research industry trends, competitors and audience behaviour to find content opportunities.
• Create content ideas, captions, copy and campaign concepts.
• Collaborate with designers, video editors and creative strategists to produce high-quality content.
• Manage daily social media activity, including publishing, community engagement and audience interaction.
• Optimise content for reach, engagement, visibility and performance.
• Monitor analytics, evaluate campaign performance and run content experiments.
• Prepare regular performance reports with actionable insights.
• Stay up to date with new platforms, algorithm changes and trends.

Required profile

• Bachelor's degree in Marketing, Communications, Media Studies or a related field, or equivalent practical experience.
• Previous social media management experience, preferably in a creative studio, advertising agency or brand environment.
• Ability to manage several projects, prioritise and meet deadlines.
• Comfortable collaborating with creative teams such as designers, video editors and strategists.

Required skills

• Strong understanding of Social Media Marketing (SMM) and Social Media Optimization (SMO).
• Content strategy, planning and social media management.
• Excellent writing, copywriting and communication skills.
• Familiarity with social media analytics, performance tracking and reporting tools.
• Understanding of audience engagement, organic growth and platform-specific formats.