Social Media Marketing Executive

About the role

SandLab is looking for a creative, energetic and results-driven Social Media Marketing Executive to join its growing marketing team in Islamabad. The role is full-time and on-site, working Monday to Friday, and involves managing social media accounts, creating content, running paid campaigns and growing the brand's digital presence.

Key responsibilities

• Manage company social media accounts (Facebook, Instagram, LinkedIn, X/Twitter and YouTube)
• Plan, create and schedule daily and weekly content, including captions, graphics, videos and reels
• Monitor comments, messages and customer queries
• Plan and run social media campaigns, and manage and optimise paid ads, especially Meta Ads
• Track campaign performance, engagement and audience growth, and prepare weekly and monthly reports
• Research industry trends and competitors, and collaborate with marketing and design teams
• Develop strategies to raise brand awareness, followers and engagement while keeping a consistent brand identity

Required profile

• At least 1 year of relevant experience in social media marketing
• Experience developing and implementing marketing plans
• Ability to adapt brand voice across platforms and to analyse campaign results

Required skills

• Excellent copywriting and content creation
• Hands-on knowledge of Meta Ads Manager and paid advertising
• Understanding of SEO, keyword research and Google Analytics
• Knowledge of digital marketing channels and social media strategies
• Graphic design principles

What we offer

• Market-leading salary and performance-based bonuses
• Conveyance allowance and home internet subsidy
• Professional development budget
• Paid annual, sick and casual leaves, leave encashment and a friendly work environment

Office hours start at 3:00 PM on weekdays for the first two months, then shift to 10:00 AM - 7:00 PM from late January or early February 2027, subject to confirmation. Interested candidates apply by sending their updated CV to the employer.