Social Media Marketing Specialist

About the role

TalentPop is a fast‑growing e‑commerce support company seeking a creative and results‑driven Social Media Marketing Specialist. You will help brands build engaging online communities, increase brand awareness and convert followers into customers.

Key responsibilities

• Develop and execute social media strategies across platforms (Facebook, Instagram, TikTok, LinkedIn, etc.) to grow reach and engagement.
• Plan, create, and schedule engaging content (graphics, videos, captions, and stories) aligned with brand voice and campaign goals.
• Monitor performance metrics and optimize campaigns based on insights.
• Stay up‑to‑date on trends, competitor activity, and platform updates to keep content fresh and relevant.
• Collaborate with the marketing team on integrated campaigns, paid ads, and influencer partnerships.
• Engage with the online community by responding to comments, messages, and fostering meaningful interactions.
• Support email and digital marketing initiatives with social‑first content ideas.

Required profile

• At least 1 year of experience managing social media accounts for a brand or agency.
• Strong copywriting and content creation skills with an eye for visual storytelling.
• Solid understanding of social media analytics and reporting.
• Familiarity with paid ads, influencer outreach, or SEO is a plus.
• Highly organized, creative, and adaptable in a fast‑paced environment.

Required skills

• Facebook
• Instagram
• TikTok
• LinkedIn
• Social media analytics

What we offer

• Annual performance‑based salary increases.
• Health and dental insurance or a monthly health stipend.
• Paid Time Off.
• Holiday Bonus.
• Recognition and performance incentives.
• Career growth opportunities in a rapidly scaling company.