Social Media Specialist (Amazon & Daraz)

About the role

SAK Industries is looking for a Social Media Specialist in Lahore to manage and optimise its presence across social media platforms, including Amazon and Daraz marketplaces. The role involves creating engaging content, analysing metrics and running campaigns without the obligation of managing a team. It works closely with the marketing and content teams to keep messaging consistent.

Key responsibilities

• Develop, implement and manage social media strategies for platforms such as Amazon and Daraz to maximise brand reach and engagement.
• Create original content that fits the company's brand identity and marketing goals.
• Manage daily activities such as posting, community interaction and trend monitoring.
• Analyse metrics and engagement data to find growth opportunities and areas for improvement.
• Optimise content and campaigns for SEO to increase visibility.
• Collaborate with marketing and creative teams on integrated campaigns that build brand awareness and customer loyalty.
• Respond quickly to customer inquiries and comments.
• Use social media management tools to schedule posts, track analytics and improve workflow.
• Report regularly on performance to stakeholders and recommend improvements.

Required profile

• Minimum of three years of relevant experience.
• Strong creativity in producing engaging content.
• Expert knowledge of platform-specific strategies to raise brand awareness and community engagement.
• Solid understanding of social media tools, SEO optimisation and best practices.