Target Marketing Executive

About the role

Remit Home, a global money transfer company, is hiring a full-time, on-site Target Marketing Executive in Islamabad. The role plans and runs targeted marketing campaigns to drive customer acquisition and retention in key markets.

Key responsibilities

• Analyze market segments and conduct local market research
• Develop marketing plans and create tailored messaging for specific customer groups
• Coordinate with sales teams and align marketing initiatives with business objectives
• Track campaign performance using relevant metrics
• Monitor competitor activity and identify growth opportunities
• Support brand visibility through events, partnerships and digital channels

Required profile

• Bachelor's degree in Marketing, Business, Communications or a related field, or equivalent practical experience
• Experience developing and executing targeted campaigns
• Ability to work on-site in Islamabad, manage multiple projects and adapt to a fast-paced, customer-focused environment
• Relevant experience in financial services, fintech or remittance businesses is beneficial

Required skills

• Market planning and market research, including data analysis and customer segmentation
• Communication and sales and customer engagement skills
• Strong analytical skills and familiarity with marketing and analytics tools
• Digital and social media marketing knowledge is preferred