Territory Manager – Pull (UFS)

About the role

Unilever Food Solutions is looking for a Territory Manager Pull – UFS to lead customer development and territory expansion in Karachi. The role focuses on growing the HORECA business, building strong relationships with operators, and driving sales of core and innovative SKUs.

Key responsibilities

• Deploy sales activity plans with key operators using Unilever’s sales tools.
• Lead negotiations and secure annual agreements with potential customers while monitoring compliance.
• Conduct frequent kitchen demonstrations to generate incremental business.
• Develop a clear territory plan aimed at numeric and weighted growth across priority segments.
• Identify, recruit and convert high‑potential HORECA customers, including hotels, restaurants, cafés, caterers and institutional operators.
• Strengthen coverage, improve customer productivity and unlock growth opportunities through pipeline management, market visits and execution of commercial plans.

Required profile

• Minimum 2‑3 years experience in FMCG or related sales environment.
• At least 1 year managing key accounts or food‑service customers and handling commercial negotiations.
• University graduate; a business degree is a plus.
• Strong commercial acumen with the ability to balance strategic thinking and on‑ground execution.