TikTok Shop Operations & Logistics Manager (US Makeup Brand)

About the role

We are seeking a highly technical, AI‑savvy TikTok Shop Operations & Logistics Manager to own the end‑to‑end execution of our TikTok Shop presence for a US‑based makeup brand. Reporting directly to the Head of Growth, you will drive growth through SEO‑rich listings, high‑performing ads, and seamless logistics while leveraging AI tools for scale.

Key responsibilities

• Create and optimize product listings with SEO‑rich titles, descriptions, and Canva‑designed storefront banners.
• Set up, monitor, and optimize TikTok Shop ads to maximize GMV and ROAS.
• Configure shipping templates, manage daily order flows, and ensure smooth logistics to avoid delays.
• Monitor Seller Performance Score and customer reviews, maintaining a top‑tier brand reputation.
• Enter and manage promotions, vouchers, and flash sales; collaborate with TikTok account managers for platform campaigns.
• Integrate AI tools to automate keyword research, personalize content, and streamline store operations.

Required profile

• Highly organized, execution‑focused, and detail‑oriented.
• Comfortable handling multiple moving pieces in a fast‑paced, high‑growth environment.
• Collaborative communicator who works well across internal teams and external partners.
• Data‑driven mindset motivated by measurable results.

Required skills

• Deep knowledge of TikTok Seller Center and its search/discoverability algorithms.
• Proficiency in Canva for creating visual assets.
• Experience with AI tools for copywriting, personalization, and productivity.
• Strong SEO skills for e‑commerce product listings.
• Order management and logistics setup (shipping rules, warehouse mapping, fulfillment tracking).
• Ability to use tracking tools, spreadsheets, and performance reporting platforms.