YouTube Growth & Monetization Strategist

About the role

The YouTube Growth & Monetization Strategist will drive the success of video content by creating and executing growth and revenue plans for both Shorts and long‑form formats. The role involves managing YouTube Studio, optimizing SEO, ensuring copyright compliance, and maximizing AdSense earnings while supporting broader digital marketing initiatives.

Key responsibilities

• Launch and expand new YouTube channels with targeted growth and monetization plans, increasing subscribers, views, watch time, engagement and revenue.
• Manage YouTube Studio, Analytics and AdSense to optimize channel performance and compliance.
• Optimize video titles, thumbnails, click‑through rates, SEO and audience retention.
• Develop content strategies for Shorts and long‑form videos to maximize engagement and monetization.
• Analyze performance data to identify trends, viewer preferences and growth opportunities.
• Collaborate with content and editing teams on video topics, formats and publishing schedules.
• Ensure publishing compliance with SEO, copyright and monetization policies.
• Create strategies to convert social‑media followers into app users or customers and support multi‑channel marketing activities.

Required skills

• YouTube Studio and YouTube Analytics
• Google AdSense management
• Search Engine Optimization (SEO) for video
• Video title and thumbnail optimization
• Data analysis and performance reporting