Associate Manager Paid Social

About the role

The Associate Manager, Paid Social will support the Paid Social Manager in designing, launching, and optimizing paid social campaigns for enterprise clients. This onsite, evening‑shift position works closely with marketing, creative, and analytics teams to deliver measurable ROI across major social platforms.

Key responsibilities

• Plan, launch, and manage paid social campaigns on Facebook, Instagram, Pinterest, TikTok, and Snapchat.
• Develop audience segmentation strategies, including retargeting and look‑alike audiences.
• Conduct A/B testing on creatives, copy, and targeting to identify top‑performing tactics.
• Monitor performance using platform insights, Google Analytics, and third‑party tools; adjust budgets, bids, and targeting to improve CTR, CPA, and ROAS.
• Produce regular performance reports, dashboards, and actionable recommendations for stakeholders.
• Stay current with platform updates, new ad formats, and industry trends.

Required profile

• Bachelor’s degree in business, marketing, advertising or a related field.
• 5+ years of experience in paid digital advertising with a focus on paid social.
• Strong analytical ability and experience with Google Analytics and reporting tools.
• Proven track record in audience targeting, retargeting, and A/B testing.

Required skills

• Meta (Facebook & Instagram) Ads Manager
• Pinterest Ads platform
• TikTok Ads Manager
• Snapchat Ads Manager
• Google Analytics
• Audience segmentation and look‑alike creation
• A/B testing methodology
• Budget allocation and bid management