SEO Developer – Search Engine Optimization Specialist

About the role

The SEO Developer will join Amanah Group’s digital team in Lahore, focusing on improving organic visibility and traffic for the company’s web properties. You will work closely with content and marketing teams to implement SEO best‑practice across multiple platforms.

Key responsibilities

• Develop and execute SEO strategies to boost organic rankings and website traffic.
• Perform comprehensive SEO audits using specialized tools to uncover technical and content issues.
• Optimize on‑page elements such as meta tags, headings, images, and URLs.
• Plan and execute link‑building campaigns to increase domain authority.
• Analyze website analytics and traffic patterns to measure performance and identify opportunities.
• Collaborate with content creators to ensure SEO‑aligned copy and structure.
• Manage SEO tasks within CMS platforms, primarily WordPress and Adobe Experience Platform.
• Present SEO insights and progress reports using data‑visualisation techniques.
• Stay updated on algorithm changes, industry trends, and competitor activities.

Required profile

• Minimum three years of professional SEO experience.
• Proven ability to conduct technical audits and implement on‑page optimisations.
• Strong analytical mindset with experience interpreting website analytics data.
• Effective collaboration skills to work with content and marketing teams.

Required skills

• SEO strategy and execution
• On‑page optimisation
• Link building
• SEO auditing tools
• Website analytics (e.g., Google Analytics)
• WordPress CMS
• Adobe Experience Platform
• Data visualisation