Social Media Marketing Specialist

About the role

BerryBoost is seeking a creative and data‑driven Social Media Marketing Specialist to lead its digital presence across multiple platforms. You will design and execute engaging content, lead‑generation campaigns and performance‑focused advertising to support both B2B and B2C growth.

Key responsibilities

• Create and publish social media posts, reels, videos, graphics and campaign assets.
• Plan and run lead‑generation initiatives for B2B and B2C audiences.
• Conduct data scraping and market research to build targeted prospect databases while respecting privacy rules.
• Develop, segment and automate email marketing campaigns and analyse their performance.
• Execute WhatsApp Business marketing campaigns using compliant tools and opt‑in lists.
• Design, launch and optimise Google Ads campaigns, including keyword research, conversion tracking and ROI management.
• Monitor and report on digital KPIs using Google Analytics, GA4 and other analytics platforms.
• Develop strategies for YouTube channel growth, SEO, audience development and monetisation.
• Implement Facebook/Meta monetisation tactics and optimise content for engagement.
• Research competitors, industry trends and emerging digital opportunities, continuously testing and refining campaigns.

Required profile

• Proven experience in social media and digital marketing, preferably in both B2B and B2C contexts.
• Strong communication skills for internal collaboration and audience engagement.
• Ability to analyse data, generate insights and optimise campaigns for reach, leads and revenue.
• Creative mindset with a focus on continuous testing and improvement.

Required skills

• Meta Business Suite, Hootsuite, Buffer (social media management tools)
• Google Analytics / GA4
• Google Ads (campaign strategy, keyword research, conversion tracking)
• YouTube SEO and channel optimisation
• Facebook & Meta Business Suite monetisation
• Email marketing platforms and automation tools
• WhatsApp Business marketing tools
• Data scraping and lead database building techniques
• Canva or Adobe Creative Suite (or equivalent)
• AI‑powered content and marketing tools