Business Development Representative

About the role

The Business Development Representative will work on‑site in Lahore, identifying and qualifying new business opportunities for All Nations Wholesale. You will generate leads, manage a sales pipeline and collaborate with sales and operations to match European retailers with ethnic and international FMCG brands.

Key responsibilities

• Research and generate qualified leads through outreach and follow‑up.
• Maintain and update prospect information in CRM tools.
• Prepare and present sales proposals to retailers and brand partners.
• Collaborate with internal sales and operations teams to align customer needs with product offerings.
• Support negotiations and assist in closing deals.
• Monitor market trends and provide feedback to improve business development strategies.

Required profile

• Experience in inside sales, lead generation or business development, preferably within FMCG, wholesale or distribution.
• Strong communication skills in English; additional European languages are a plus.
• Ability to work on‑site in Lahore and manage multiple opportunities simultaneously.
• Bachelor’s degree in Business, Marketing or related field, or equivalent practical experience.

Required skills

• Proficiency with CRM tools for pipeline management.

What we offer

• Base salary plus uncapped commission – earnings grow with performance.
• Paid training during the first week on systems and product portfolio.
• Clear career path toward senior sales or account management roles.