Content Marketing Specialist

About the role

We are looking for a Content Marketing Specialist who will create engaging, high-quality, conversion-focused content that supports our marketing and communication objectives. The role works closely with cross-functional teams to produce material that drives audience engagement, lead generation and brand growth.

Key responsibilities

• Research viral, competitor and niche-specific content using Google search operators.
• Write versatile content including blogs, website copy, technical articles, research papers, guides, promotional emails and ads.
• Develop content optimized for SEO and social media, tailored to various publishing platforms.
• Conduct keyword research with Google Keyword Planner, Ahrefs and SEMrush.
• Collaborate with team members, navigate approval workflows and ensure content meets Google Helpful Content Update and E‑E‑A‑T guidelines.
• Proofread and edit all deliverables to maintain brand consistency and best-practice standards.

Required profile

• Bachelor’s degree in English Literature or a related field.
• 1-2 years of professional content creation experience, preferably with a reputable firm.
• Strong understanding of cable and TV technologies is a plus.
• Ability to adapt writing style for different platforms and audiences.

Required skills

• Proficiency with Google Keyword Planner.
• Experience using Ahrefs and SEMrush for keyword analysis.
• Knowledge of Google search operators for competitive research.