Digital Marketing Expert - Google Ads & Meta

About the role

We are looking for a full‑time Digital Marketing Expert to join our team in Lahore. The role focuses on planning, executing and optimizing digital campaigns across social media, search and email channels to generate leads and support sales objectives.

Key responsibilities

• Develop and implement integrated digital marketing strategies aligned with client requirements.
• Manage and grow the company’s presence on Meta platforms and Google Ads.
• Create, schedule and optimise content for social media, email and search campaigns.
• Monitor campaign performance using analytics tools and prepare regular performance reports.
• Collaborate with sales and operations teams to ensure digital initiatives support revenue goals.
• Stay up‑to‑date with industry trends, test new tools and recommend improvements.

Required profile

• Strong written and verbal communication skills with the ability to present ideas to internal teams and clients.
• Experience in marketing strategy, audience segmentation and performance analysis.
• Hands‑on experience in social media marketing, content planning and community management.
• Understanding of sales and lead‑generation processes.
• Proactive, organised and able to manage multiple campaigns in a fast‑paced environment.

Required skills

• Meta advertising platforms
• Google Ads
• Google Analytics
• Email marketing tools
• CRM systems