Digital Marketing Specialist (Meta)

About the role

The Digital Marketing Specialist (Meta) will join Diginest’s Faislabad office to lead paid and organic campaigns on Facebook and Instagram. Working closely with designers and content creators, you will drive traffic, generate leads and optimise conversions for a diverse client portfolio.

Key responsibilities

• Plan, launch and optimise Meta ad campaigns across traffic, lead‑generation, conversion and remarketing objectives.
• Define target audiences, set up pixel and event tracking, and conduct A/B tests to improve performance.
• Monitor daily metrics in Meta Ads Manager and Google Analytics, producing performance reports and actionable insights.
• Collaborate with creative teams to produce ad copy and visuals that align with brand guidelines.
• Stay up‑to‑date with platform updates, industry trends and best practices to maximise ROI.

Required profile

• Bachelor’s degree in Marketing, Business, Communication or a related field, or equivalent practical experience.
• Proven experience managing Meta campaigns, preferably in a digital agency or performance‑marketing environment.
• Strong analytical mindset with the ability to interpret data and present clear recommendations.
• Excellent communication skills for cross‑functional collaboration.

Required skills

• Meta Ads Manager
• Google Analytics
• Facebook Ads
• Instagram Ads
• Pixel tracking
• Event tracking
• A/B testing
• Audience targeting
• Campaign planning
• Performance marketing
• Funnel optimisation
• Basic SEO awareness