Digital Marketing Strategist

About the role

We are seeking a strategic, research‑driven Digital Marketing Strategist to design data‑backed marketing plans for our B2B products and services. The role focuses on market insight, audience definition, and the creation of comprehensive digital, demand‑generation, and growth strategies, especially for international markets.

Key responsibilities

• Conduct in‑depth research on target markets, industries, competitors, and customer behavior; define Ideal Customer Profiles and buyer personas.
• Develop and document comprehensive digital marketing strategies, customer journeys, and funnels aligned with business growth objectives.
• Create positioning, value propositions, and messaging frameworks for multiple audience segments.
• Collaborate with performance marketing, content, creative, SEO, CRM, and sales teams to align campaigns, content calendars, and paid‑media activities.
• Set campaign objectives, KPIs, and continuously analyze performance data to recommend optimizations.

Required profile

• Strong analytical mindset with the ability to translate market research into actionable marketing strategies.
• Experience in B2B and technology markets, understanding of international growth dynamics.
• Excellent communication skills to convey strategic direction across cross‑functional teams.

Required skills